I want to do something good
Making money and doing good for the world need not be mutually exclusive.
More and more companies are making a business out of selling solutions to some of the world's problems. Normally their ambition stems from personal experience or depictions of the world's problems in the media.
Climate change and poverty top the agenda
Politicians and researchers agree that a number of problems need to be given priority. Poverty and climate change are high on the UN's agenda.
Climate change is not just about tsunamis in Asia or tornadoes in the US. It can equally well be about new diseases that could spread to Denmark, crops that can no longer be grown, or non-native animal species out-competing endangered native species.
Your neighbourhood too
Poverty is not just a matter of famine in Africa or slums in the Philippines. It can equally well be about homeless people and the seriously ill in your local area – maybe even where your company operates.