I want to realise my strategy

When a product or service is ready to be launched onto the market, the final stage in the strategy is to prepare a plan for how this can best be done.

The key thing here will be to decide how growth is to be handled. Can, for example, your production and logistics be adapted to both high and low levels of demand?

The plan might include parallel development of products, sales channels, business partners, regulation and so on. It is important here to have a clear plan for who is involved in each particular task. You could start by using the form below and entering the names of the people responsible.

When you finalise your plan, it is important to maintain focus on managing expectations and evaluating impacts.

Do not exaggerate – it could backfire on you
When you send a sustainable product onto the market, it is important not to overplay the positive effects of the product until they actually emerge. If the market finds that you promise more than you can deliver, your reputation will almost certainly suffer.

To be able to manage expectations, you need to evaluate continuously whether the product is living up to your own requirements. This applies equally to the financial, social and environmental aspects.

Have you achieved your goals?
When performing this evaluation, you need to measure the product against the social or environmental goals you set when developing the idea.

The more specific these goals are, the easier it will be to evaluate them once the product has been on the market for a while.